Sample UC Berkeley Corporate Education Custom Programs
Each curriculum for every client is unique, corresponding to their needs and the participating faculty. The examples of programs below illustrate various configurations and how learning content can be configured to achieve specific objectives.
The desired outcome of the training is:
- Being up to speed on state of the art of AI: management, concepts, tools and literature.
- Clear way forward for strategic interventions that strengthen and build the AI culture of the company.
- Boost AI thinking and execution inside the company where new concepts and tools can be applied.
Outline of the Program:
The program consists of four building blocks:
1.) Tools and Concepts to Boost AI Thinking
There are many ways to boost the creative capacity of people. Tools like trend watching, scenario studies, ordinary brainstorming, design thinking, creative challenges, customer journey mapping, the business model canvas, ideas competitions and something as trivial as a dedicated notebook for new AI ideas can help people to look at existing problems in new ways, come up with new solutions for existing problems, and imagine completely new concept. Knowing these tools and applying them to existing business challenges is what we'll do in the training.
2.) AI Innovation Management
AI innovation is about much more than just coming up with 1,000 new ideas. A lot of the success of Silicon Valley is that it's an extremely selective environment. For every 'yes' to an investment decision, an average venture capital firm says at least a hundred times 'no’.
Inside large corporations, a similar selection process is needed. This way there will be enough focus to bring a limited number of AI ideas to the market, instead of working on hundreds of AI ideas that will all fail due to a lack of resources. So, the skill needed is to systematically, reliably and efficiently identify the AI ideas with the biggest potential.
Managing the AI innovation portfolio is a management task like finance and operations, and needs to be imbedded in the governance structure of the company. The starting point is to design a long-term AI strategy, that is aligned with the overall mission and vision of the corporation. AI requires a governance structure, with clearly defined roles for the company leadership, the AI leaders and the business lines, and with clear rules on how to say 'yes' or 'no' to new AI projects in the portfolio.
3.) AI Leadership, Creativity and Culture
Building the AI capacity of an organization requires more than getting the creative thinking and the formal governance right. It also requires building an AI culture that invites everyone in the company to come up with new solutions and hunt for new opportunities by embracing the tools of AI. At the heart of any AI innovation culture is the call to action from the company leadership. Not only in formal wording, but also in the behavior of individual managers. This requires personal leadership, and that is something we will focus on in the training.
4.) Masters of AI
AI is an overused term, that is often used without a clear definition and without clear conceptual frameworks. For a company to successfully build AI capacity, it is crucial that all the people in the organization use a common language and use clearly defined concepts that have roots in science. For this we will give 'Masters of AI' talks in the program. These will highlight key insights and concepts from the literature in short 45-minute talks.
Day 1: Basic Concepts on AI
- Clear understanding of basic concepts and terminology of AI research.
- Develop a shared terminology in the company for developing an AI strategy.
Day 2: Tools and Concepts to Boost Innovative AI Thinking
- Get an overview of tools and concepts to boost creative thinking.
- Apply 3-5 innovative thinking concepts to existing company challenges and evaluate how best AI can be implemented.
Day 3: AI Strategy & Governance and Creating an Ecosystem
- Understand how AI needs to be aligned with the overall mission, vision and strategy of the corporation.
- How to design and implement an AI management system inside a large company.
- Understand how the ecosystem created the success of Silicon Valley, and what lessons another company can draw from that.
Day 4: AI Culture and the Role of Individual Leadership
- How to build a culture of continuous AI innovation, that values collaboration and the ongoing pursuit of new ways to create value for the customer and the company.
- How to be an innovation AI leader in your organization.
This is an exciting course that will provide you with a strong understanding of business process management (BPM) fundamentals, and specifically, process modeling, analysis, design, transformation, and organization. We will focus on practical applications that will enable immediate use of these tools and methods in your daily work environment.
We will cover all major types of process models and how to use them, including a review of the technologies that are available. Class discussions will provide insight on planning, goals and metrics, project management, and decision-making within multi-national corporations in the global marketplace. Today, firms must rely on continuous change, innovation, and a global-reaching network of suppliers and customers. As such, this course addresses challenges and critical problem-solving with a study of concepts and useful tools with cases, projects, and presentations.
We will cover tools for analyzing gaps in business process, identify rules for redesign to focus improvements, and use a creative method to build the “to be” state so that you can achieve breakthrough results. Then you build a transformation strategy so that the improvement efforts will stick.
Whether you’re managing a process team or looking to improve your professional toolkit, this course will help you to become better equipped in today’s complex environment. In addition, the course will integrate the insights learned from other BPM courses to deepen your operational leadership capability. Discussions will also include the organizing and leading of a cohesive team, working in partnership with internal and external cross-functional groups to proactively address the dynamic impact of changes and requirements throughout operations, thereby mitigating risks and maximizing opportunities with well-organized change management techniques.
The student will demonstrate the ability to apply BPM concepts to real world applications in operational leadership. Learning objectives:
• Understand the critical components of Business Process Management systems in organizations
• Model and document current state processes at different levels of detail
• Conduct process analysis using different frameworks and develop improvements for the process using these analytical tools
• Create “as is” and “to be” business process models using process symbols
• Understand which tools to use in identifying gaps in the current state
• Apply design principles and a creative process in order to build improved “to be” process
• Use transformation guidelines to develop an initial, pilot, and ongoing implementation plan to execute against the new process design
• Identify process management roles and how to use them to build organizational structures
Meetings: (4) Days, from 9am to 5pm
Classes: 4 sessions, 7.5 hours each, total 30 hours
|Session||Topics||Reading||Deliverables (due before class)|
Day 1 AM
Introductions & Overview: intro, big picture, definitions, examples, expectations, lecture
- Class rules, showing up
- Read, pair, share: “6-Sigma Social Experiment”
- Lecture: process models
- Watch Tom Wujec video
|Read chapters 1, 2, 3, 4, 11, 20||
Be ready for personal introductions and 1-minute ice breaker speeches
- Name, industry, current role, origin, purpose, dream job, why you enrolled, what you want to learn in this course, fun fact
Bring 3 ideas (written down) for work processes you wish could be improved today
|Day 1 PM||
Process Model & Analysis: practical applications, challenges, analysis techniques
- Group meetings/etiquette
- Group/partner exercises
- Lecture: analysis
Technology, Design, & Capture Methods: more practical applications
- Lecture on tech/design
- Root cause partner exercise
- Exercises: applied capture methods, design, analysis
Watch movie “The Founder”
Read chapters 5, 10, 19, 25, 29
5S Methodology Assignment
Movie presentations in class
Group project presentations (in class) – full process cycle with analysis (cases will be provided)
Practical Examples: end-to-end cycle of process modeling and analysis
- Project (in class)
Introduction to Design: intro, big picture, definitions, examples, expectations, lecture
- Class rules, showing up
- Lecture: process overview
|Read chapters 30, 33, 34||
Finish group presentations from last session
RACI Matrix Assignment
Bring 3 process designs in storyboard format (written/drawn) for any of the following processes you are assigned to design (fictional):
- Starting a new magazine
- Selling consulting contract for your services
- Bringing a pharmaceutical to FDA approval
- Developing a new car model at Tesla
Process Design: applications, creativity, problems
- Group/partner exercises
Lecture: analysis, challenges
Organization & Transformation: more practical applications
- Lecture: COE project planning and management
- Fishbone exercise
|Read PPI case||
Project Design & Charter Assignment
Organization & Governance Assignment
PPI presentations in class, paper also due
Final group project presentations (in class) – full process cycle with analysis (cases will be provided)
Practical Examples: end-to-end cycle of process design, transformation, organization
Final process project (in class only)
Communication, Empathy and Emotional Intelligence
Whether working in remote, lean, startup teams or large multi-site organizational structures, emotional intelligence is a cornerstone for effective communication. Effective communication is more than the transmission of information, it fosters team engagement, individual well being, satisfaction and decision making. The break down of communication through misunderstandings and hard feelings is costly, strategies to clear the emotional air and refresh communication. Effective communicators have strong empathy and can reflect on their own emotions as well as interpret the emotional cues from those around them.
There is a science to establishing empathic and engaged communication, and it can be trained. You will receive clear guidance and evidence for science based activities that develop and strengthen emotional intelligence. All science and strategies in the program are the most up-to-date research, particularly from the fields of psychology, business, and neuroscience. You will receive a tool box and come up with a plan to integrate the skills and science for building a culture of clear empathic communication at work.
The format of this immersive three-day workshop includes
- Six Modules
- Translating Cutting Edge Science of Emotion and Empathy for the Workplace
- Dyadic Empathic and Personal Inquiry Exercises
- Guided Practices of Forgiveness and Gratitude
- Team Building Activities
- Group Discussion with Questions and Answers
- Introduction to Science of Emotion
- Main Families and Characteristics of Emotion
- Role and Function of Emotions
- Destructive Emotions
- Emotion Intelligence from the Outside In
- Identifying Facial Expressions of Emotion
- Embodied Emotion Awareness
- Challenging Emotions: -- Anger
- Overview of Anger
- Personal Reflection on Anger Triggers
- Challenging Emotions: -- Fear
- Overview of Fear
- Personal Reflection on Fear Triggers
- The Science of Empathy
- The Science of Cognitive and Emotional Empathy
- Compassionate Responding
- Managing Empathic Distress
- Forgiveness and Gratitude
- The Science of Forgiveness and Gratitude
- Applying Forgiveness in Conflict
- Integrating Gratitude in to the Culture
Course Take Aways
Over the course of three days, you will learn more about the ‘why’ and ‘how’ of emotions for emotionally fluent communication through a variety of educational and experiential material. You will learn specific emotion strategies for communicating when experiencing anxiety and/or frustration. Concrete skills for recognizing emotions in ourselves and others is informed through the neuroscience of cognitive and emotional empathy. This includes the recognition of facial expressions of emotion and responding to our own stress and the stress of others with compassion. In addition to these preventative strategies, instructions for reparative exercises of forgiveness and gratitude will be clearly explained and practiced. Throughout the weekend evidenced-based practices drawn directly from the Greater Good Science Center will be demonstrated. For the conclusion of the course you will develop an individualized implantation plan to organize weekly or monthly strengthening sessions with the support of online tools and feedback.
- Describe the Basic Science of Emotion
- Learn to Identify Facial Expression of Emotion
- Assess Individual Emotion Styles
Communication and Social Support
- Investigate Frustration and Anxiety
- Communicating Frustration and Anxiety Effectively
- The Science and Practice of Forgiveness and Gratitude
- Defining Science of Empathy
- Managing Empathic Distress
- Practicing Compassionate Responding
This course is intended for two primary groups. The first are managers who would like to learn the evidence about why these skills are essential and how to bring them back to their teams and individual employees. The second would be entire teams who want to learn these tools together and make a plan for incorporating them into an existent organizational flow. The skills taught in this course can also be directly applied to an individual who wants to improve their communication toolbox.
This course is divided into two modules, Introductory and Advanced. Both modules are structured to begin with pre-reading, then in-person classroom instruction, followed by intensive hands on computer laboratory practicum.
Classroom instruction for Introductory module includes theory, organizational structure, policy, and compliance as well as hands on activities associated with architecture, systems and data analysis, threat detection, response, and remediation. Advanced module includes expanded cyber security theory, system and data segmentation, advanced protection concepts, countermeasures, as well more sophisticated activities associated with architecture, systems and data analysis, threat detection, response, and remediation.
Introductory Intensive Workshop: Five (5) Days.
Pre-work with advanced reading, two days cyber security theory plus three days hands on computer laboratory.
Advanced Intensive Workshop: Fifteen (15) Days.
Five days classroom advanced theory and coding. Ten days hands on computer laboratory. Advanced cyber threat gaming interactive environment.
Pre-requisites: Successful completion of Introductory Course and working knowledge of software development methodologies and Python coding.
- Technical Aspects and Risk Vectors
- Networks: Overview, design and operations of wide area and local area networks.
- Includes protocols, structure, packet shaping, filtering, router and switch configuration.
- Firewall: Theory, design and implementation of hardware and software firewalls.
- Operating Systems: Proprietary and Open Source strength and weaknesses.
- Coding: Technique and risk identification. Python scripting.
- Data: Relational database, NoSQL and segmentation and management.
- Logging: Security Information Management, logging, tools and techniques.
- Hardware: Firmware, bios, protocols, memory, cache, buffer. Remote compromises and hands on exploits.
- Strong understanding of the theory of cyber security design, core strengths, inherent weaknesses, and protection strategies of basic components of the technology stack.
- Organizational, policy, regulatory, compliance and process designs needed to reduce attack surface area from external and internal threats.
- Critical design elements and techniques for identifying weak code and writing secure code.
- Network design, configuration, protection from external (distributed denial of service) and internal LAN (Wi-Fi and local area network compromise).
- Logging and analysis tools including security information manager utilization.
- Understanding and utilization of advanced persistent threat modeling.
- Identity Management secure fundamentals.
- Botnet design and utilization as risk vector and defensive tool.
Data Analytics and Visualization
Learn techniques to effectively produce actionable reports and visualizations from data and data sets. You research data sets from a variety of business disciplines using Microsoft Excel, Excel Add-ins, Microsoft Power BI and Google Analytics. Through hands-on exercises, you leverage statistical, data-querying and dashboard tools to create products that accurately convey crucial business trends and themes.
Session Topics Include:
- Explore a range of analytics and visual processes to effectively determine the best tools for the job.
- Learn to analyze and process data from spreadsheets and relational databases.
- Research the varieties of Internet data, and learn how to effectively represent them for business purposes.
- Learn to produce reports and dashboards that can successfully be converted to mobile platforms.
- Data analytics and visualization (A&V)
- Statistics for A&V
- Data from spreadsheets and relational databases
- Data from the Internet
- Microsoft Excel and add-ins for A&V
- Popular tools for A&V
- Microsoft Power BI for A&V
- Dashboard design
- Selecting visualizations
- Designing for mobile
- Validating your design
- Examples of dashboards
- Google Analytics for A&V
1- Program Overview
In a world where "Big Data" is king, it has become increasingly important for all employees to have facility with some data analytics functionality. Upon completion of this boot camp, employees will have a deeper understanding of industry-leading technologies and best practices in data analysis, data visualization, and data-driven decision making. Employees will also demonstrate ability to use the latest data-related technologies in their day-to-day work responsibilities, and will be more confident and competent in discussing/understanding the data that will help drive or inform their work-related decisions. The framework for this program will be aligned to the company’s broader data science competency framework, with attention to the 6 identified streams:
- Identifying and Formulating Compelling Analytics Problem Statements
- Data Management
- Analytics Modeling
- Data Visualization
- Influence and Adoption
- Analytics Leadership
Graduates will receive a certificate of completion.
II. Course Structure
This program will be structured as six individual units of 8 hours each. Employees will attend class for 2 consecutive days per month for 3 months. Employees will be provided with short but meaningful out-of-class assignments to encourage them to practice and continue to develop the skills they are learning. These small projects will be developed in consultation with the firm in order to ensure they are directly relevant to the day-to-day functions of the organization.
|Lecture (Discussion)||Lab Work||Project-Based Work|
|Instructor-led discussions cover the background, history and use of a new technology or concept.||Learners put classroom teaching into practice individually and with a team to work on timed, in-class exercises and projects.||Learners will have the opportunity to apply their new learnings to workplace-relevant projects|
III. Curriculum Plan
NOTE: This is a sample curriculum that can be modified/adjusted based on the background knowledge/experience of the employees participating in the program. UC Berkeley can help identify the skill set of the team with a brief assessment, and can level up or down the program topics accordingly. The in-class sample tasks listed below are designed to engage learners with real-world scenarios; UC Berkeley proposes to work with the firm to design out-of-class practice that is specific to employees’ daily work so they can leverage their new skills during the workday.
|1-2||Identifying and Formulating Compelling Analytics Problem Statements: Excel and VBA|
Target outcome: learners will be able to generate simple statistical summaries using software not designed for statistical analyses (e.g., Excel).
Technical Skills Covered (pending confirmation of baseline knowledge/proficiency):
Microsoft Excel, VBA
» Use a combination of Pivot Tables and VLookups to create an interactive report on video game sales in America
» Develop a VBA script for automating the process of parsing “dirty data” across multiple tabs into a single report to facilitate analysis
|3-5||Data Management and Analytics Modeling: Python Data Analytics|
Target outcomes: Given simple algorithms, learners can code them in a high-level programming language; learners understand what a model is and can use a given model. Time will also be used to cover influence and adoption as well as analytics leadership.
Technical Skills Covered:
Python, Pandas, Numpy, Requests, Heroku, Jupyter Notebook
» Create a Python script using Pandas and Matplotlib to process and visualize millions of ride sharing records into meaningful patterns
» Utilize data from the US Census and Google Maps API to determine the relationship between poverty and food deserts
|6||Data Visualization: Tableau|
Target outcomes: Learners can carry out standard data visualization and formal inference procedures and can comment on the results; learners can work with data after the data have been collected and cleaned, and can use data in the form in which the data are given.
Technical Skills Covered:
Data Imports, Data Joining, Data Filtering, Data Analysis, Data Visualization, Interactive Dashboards
» Create a map of the loudest neighborhoods in NYC
» Create a dashboard of the quality of inpatient psychiatric care in hospitals across the country
Design Thinking: Innovation
Innovation drives most successful companies and organizations. Design Thinking enables innovation – whether start-ups or Fortune 500 companies or social sector organizations. Innovation is a process that requires diligence, discipline and focus. And, mental frameworks that enable curiosity, empathy and suspending judgment. It requires imagination and human capital. It also requires shared tools, practices and habits of mind. Innovation is not restricted to “creative” people. Participants will work collaboratively to understand and then solve problems. The goal of this program is to equip participants with innovation skills and practices.
After completing the course, the participants should be able to:
1) Understand and apply: research methods, ethnography, analysis and synthesis, reflective thinking, persona and scenario creation, ideation processes, rapid prototyping cycles.
2) Develop long-lasting, powerful solutions based on “Design Thinking” and to use these tools in designing experiments and iterative design.
3) Be conversant and comfortable with how to tell the story of “Never Before Seen” ideas.
This healthcare and biotechnology leadership development program for women is designed to provide both the knowledge and the skills needed to face the challenges of leading complex healthcare and biotechnology organizations. It creates the opportunity for women leaders from different organizations to come together and develop an understanding of the challenges faced by their industries and pursue effective leadership strategies to improve organizational performance.
On successful completion, participants will:
Understand the rapidly changing strategic and organizational challenges in healthcare & biotechnology
Identify ways to foster and manage innovation and transformation in organizations
Recognize and develop approaches to leading healthy teams and overcoming bias in decision making
Build skills in business management, strategic thinking, negotiating, and managing conflict
Gain insight into best business practices in Healthcare and Biotechnology
Explore the impact of Big Data and Robots on work and organizational structures
Leading Healthy Teams
Exploring the nature of 21st century power and influence, this session answers questions such as: what is power? How do we get it? Why do people so routinely abuse power? What are the costs for organizations of such abuses? Grounded in these ideas, participants will look at principles of leading healthy teams: empathy, respect, trust, gratitude, and play while engaging in exercises to make this knowledge actionable.
Strategy Stress-Test Tools
How to stress-test an organization’s strategies and plans by challenging assumptions, exposing hidden threats, and identifying missed opportunities. These techniques will help participants think differently about their organizations and see how customers, competitors and other key constituencies will react to moves made in the marketplace before actually making them.
Women Leaders in Healthcare & Biotechnology Panel Discussion
Managing Organizations for Innovation
Innovation propels the modern enterprise. To stay relevant in today’s dynamic marketplace, complacency is not an option. Organizations must continually seek ways to ideate, innovate and push through new ideas – from concept to implementation – in order to remain competitive. This session focuses on tools and frameworks for planning and implementing new ideas.
Bias in Decision Making
Recognizing cognitive biases and their effects on decision making within strategic innovation management as well as how to minimize their effects so that team members can contribute optimally to the innovation process. Essential in understanding and managing appropriately to ensure your innovation outputs are most suitable to your challenges and problems identified, rather than being decided upon by instantaneous emotional instinct without objective reflection.
Negotiations & Conflict Management
Learn the practical and positive strategies and tactics needed to influence others and reach long-lasting, profitable agreements. In this session you will gain the knowledge and experience to handle difficult conversations, uncover hidden value, Improve negotiation skills and increase your ability to resolve conflicts.
Big Data in Healthcare & Biotechnology
The future of Health & Biotechnology will be enabled by big data. Today, the amount of medical data in the world is massive and growing quickly, a result of the convergence of evolutionary changes in many technologies over the past decades. With the promise of data-driven knowledge and decision-making, innovative big-data projects are ongoing in every area of medicine. This session will explore some of the fundamental technology behind the rise of big data, and discuss the impact of big data on medicine in the future.
Robots in Healthcare & Biotechnology
Explore how robots are revolutionizing healthcare and biotechnology and will be impacting these industries in the future.
Challenges - Large Organizations Transformation & Portfolio Approach to Innovation
The digital age is bringing new challenges to large organizations. Those challenges include shifting attention away from incrementally improving their existing portfolio of initiatives, towards finding new, latent, invisible needs that represent an opportunity for them to reframe value and establish future relevance and uniqueness.
Leadership Development for Senior Managers is designed to prepare high potentials for larger roles and expanded responsibilities within a company by concentrating on key leadership competencies and critical skills. As participants progress through each session, they are provided with the tools and necessary knowledge to guide them in addressing challenges faced by upper management and taking advantage of opportunities when serving in top leadership positions.
This program focuses on the following areas:
- Leading the Self
- Leading Others
- Leading the Organization
Comprised of five full day sessions, this intensive can be delivered over the course of a week or a period of months depending on client needs. It includes lectures, case studies, and break out exercises taking classroom learning to practical application. A certificate is awarded upon successful completion.
Traditionally it is held at UC Berkeley’s Downtown San Francisco Campus located at 160 Spear Street but can also be offered at client location.
Critical Thinking, Data Analysis, Increasing Your Capacity to Learn, Managing Yourself, Increasing Self-Awareness, Developing Adaptability, Leadership & Critical Evaluation, Awareness of Leadership Stature, Curiosity and Inquisitiveness, Displaying Drive and Purpose
Demonstrating Ethics and Integrity, Trust-Building, Personal-Professional-Behavioral Integrity, Professionalism,
Your Career as a Leader, Career Coaching Begins, Participants Assigned a Coach (Internal/External)
Leadership and Navigation
Resource Management, Change Management, Succession Planning, Developing Others
Communication, Communicating Effectively, Persuasion, Presentation Skills, Active Listening
Problem Solving, Creativity & Innovation, Coaching, Managing Effective Teams.
Building & Maintaining Relationships, Customer Service, Business Networking, Mentorship
Strategic Agility, Systems Thinking, Economic Awareness, Managing Politics and Influencing Others, Managing Change, Taking Risks and Innovating, Setting Vision and Strategy, Managing the Work, Enhancing Business Skills and Knowledge
Global and Cultural Awareness
Valuing Diversity and Difference, Diversity Perspective, Cultural Awareness and Respect, Global Perspective
An intensive workshop, developing product management leaders who drive and execute on strategic vision.
The Product Management Excellence Intensive Workshop is a training program delivered over a four-and-half-day period. Participants will travel and attend on-site instructor-led training sessions held at University of California, Berkeley.
Day One - Frameworks for Innovation / Leading Effective Teams
Frameworks for Innovation
Innovation propels the modern enterprise. To stay relevant in today’s dynamic marketplace, complacency is not an option. Companies must continually seek ways to ideate, innovate and push through new ideas – from concept to implementation – in order to remain competitive.
- Capturing and capitalizing on opportunities created by new technologies, new markets, and new ways of doing business.
- Tools and frameworks for planning and implementing new ideas.
- Creating an organization capable of both opportunity development and excellent execution
Leading Teams with a Product Excellence Focus
To lead in product excellence, it’s critical to know how to engage in productive interpersonal exchanges and interactions, motivate and inspire, and create influence over your audience.
- Strengthen your ability to lead teams effectively and build meaningful relationships in the workplace.
- Speaking the language of senior management.
- Leverage influence and persuasion to motivate and energize your team
Introduction to the Action Learning Plan (ALP)
Participants will develop a set of (<90 days) and longer (90-365 days) tasks, activities and behavioral changes to review and prioritize with their manager(s) to execute and measure.
Day Two - Towards a Differentiated Innovation Strategy / Developing an Effective Product Strategy
Towards a Differentiated Innovation Strategy
Transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Maximize innovation delivery by launching new business model innovations that can capture and drive differentiated competitive value.
- Rethink and reshape business assumptions and strategies
- Building and testing go-to-market strategies
- Develop, evaluate, and scale new business models embracing the startup ecosystem
Developing an Effective Product Strategy
Move your impact upstream where you can differentiate your product and service offerings from your competition. How to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.
- Understanding the building blocks of a winning product strategy
- Applying innovation capabilities to new product ideas
- Developing and managing a balanced product portfolio that sustains current success and ensures future market relevance
Day Three - User-Focused Design Thinking / Interviews / Design Thinking Exercises
User-Focused Design Thinking as a Core Skill for Product Managers
An overview of the Design Thinking process for the practical, creative resolution of challenging user centered problems, whether they are products, services or processes. The essence of Design Thinking is the ability to combine empathy, creativity and rationality to meet user needs and drive business success. We will explore the theory and practice (through case studies) of Design Thinking as central to product design in a rapidly changing world.
- Overview of the Design Thinking process
- Essential tools: Empathy and the Beginner’s mind
- The importance of stories
- Introduce interviewing skills
Design Thinking Interviews
The ethnographic interview of customers or stakeholders is the raw data for the Design Thinking process. Conducting a good interview is a high-level skill and requires practice. Participants will observe one of the teaching team conduct an interview with “time-outs” to explain the process. The goal is for the participant to understand what to probe and listen for: stories (emotions), contradictions, work-arounds etc. Following this, participants conduct their own interviews with millennials around a topic relevant to HERE.
- Deeper dive into interviewing skills
- Practice an ethnographic interview with feedback from coaches
Design Thinking Exercises - Challenging the Problem Statement for Product Managers
This session focuses on the challenge of unpacking and understanding what the interview is telling us. Participants in teams will be coached through an exercise to pull out the stories and interesting “nuggets” from multiple interviews and identify a set of themes through a clustering exercise. Using Design Thinking tools, participants will frame and reframe the initial problem statement opening up a new space for innovative solutions.
- What to look for in an interview
- Going from interviews to insights
- Creating a problem statement
- Framing and reframing the problem statement
Day Four - Artificial Intelligence Built into the Product Development Process / Disruptive Innovation
Artificial Intelligence Built into the Product Development Process
How to launch successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions. Lead innovation by combining data, technology, design, and people to solve real problems at an enterprise scale.
- Understanding the ideas and techniques underlying the design of intelligent computer systems
- Applying state-of-the-art Artificial Intelligence to product development
- Integrating AI thinking and execution into product development
Disruptive Innovation at Technology Companies
In a ferocious marketplace, companies that maintain their industry lead are those that are able to anticipate the next iteration of their business. That’s the essence of innovation: an organization’s willingness to challenge assumptions about how to efficiently and effectively create value for customers and other stakeholders.
- How organizations effectively migrate the ownership of industry value through simple principles of disruptive value creation and delivery
- Mitigating disruption risk by building a balanced portfolio of sustaining and re-framing innovation
Day Five - Leading through Others
Leading through Others
To lead, it’s critical to know how to engage in productive interpersonal exchanges and interactions, motivate and inspire, and create influence over your audience. This session delves into the fundamentals of managing oneself, leading teams, and motivating others to accomplish organizational goals.
- Improve performance by strengthening management skills
- Manage team, management, and colleagues more effectively
- Skills needed to negotiate within and between teams
- Develop a management style that suits individual unique personality
Action Learning Plan (ALP) Assignments, Expectations, & Guidance / Program Synthesis
Program management involves simultaneously managing multiple interrelated projects. In this three- day intensive workshop, you learn practical skills and strategies to decompose a complex deliverable into manageable pieces, and to identify and develop coherent plans for managing interproject dependencies. You also gain insight into providing effective project-level guidance when leading a high-performing, global program team. Upon successful completion of this intensive workshop, you receive a certificate of participation.
- Deconstruct a program into manageable pieces and define those sections through flow charts, block diagrams or similar documentation.
- Develop coherent plans for each component project and manage interproject dependencies.
- Provide project-level guidance.
- Organize program staff and project leaders into a high-performing program team
Who Should Attend
Participants should have a substantial background in project management. Appropriate experience levels include:
- Project managers
- Mid- to senior-level managers
- Organizational leaders
Sales Development Representatives play a key role in growing new business for many companies. But the role is challenging and often fraught with frustration. In this two-day intensive workshop, reps learn valuable tactics to work with and qualify leads in order to rapidly increase overall effectiveness. Workshop topics include communication strategies, mock phone call exercises, recorded phone call appraisals and sales simulations to test new skills. Participants come away with a body of knowledge and new techniques that engender confidence and a much stronger acumen to evaluate and build customer relationships. Upon successful completion of this intensive workshop, you receive a certificate of participation.
Session Topics Include:
- 3 Mega-Trends in Selling
- Strategic Prospecting
- Dialogic (vs. Diagnostic) Needs Assessment
- Linking Needs and Solutions
- Closing the Sale; Sales Simulation: Proposal to Close
After completing the course, the participants should be able to:
- Develop effective sales strategies to engage prospects and get more appointments.
- Engage prospects with high-value questions that co-create insights and advance the sale.
- Build compelling sales proposals and value propositions that turn prospects into clients.
- Invalidate objections and misperceptions to refocus prospects and clients on value.
- Understand three mega-trends in selling and how to differentiate yourself from other sells.
- Manage your time and territory to boost your sales productivity.
STRATEGY BOOTCAMP FOR LEADERS
I. Program Overview
The Berkeley Strategy Bootcamp gives individuals and organizations the tools and processes they need to create and execute winning strategies and make better business decisions in today’s complex and rapidly changing world. It’s based on powerful techniques developed by the military and intelligence agencies, as well as a proven execution system created by one of the most successful CEOs in history.
In our hyperconnected world, the half-life of any decision or market position is getting shorter. This requires managers to make informed decisions quickly while still remaining open to changing direction to avoid emergent challenges and take advantage of new opportunities. The Berkeley Strategy Bootcamp provides managers with the tools and techniques they need to:
1. Understand the challenges and opportunities they face
2. Cultivate innovative think to solve for these problems and ensure the best ideas win, regardless of where they originate in the organization
3. Develop clear and effective strategies for implementing those ideas
4. Rigorously stress-test those plans to ensure they can succeed
5. Create a relentless implementation process to track their plan’s progress and ensure it achieves its desired goals
This is a practical, hands-on course built around real-world challenges and opportunities your company is dealing with right now. All of the in-class and out-of-class work is designed to yield actionable insights that your organization can start using today, while at the same time building your in-house capabilities.
Graduates will receive a certificate of completion.
II. Course Structure
This program will be structured as five individual units of 8 hours each. Employees will attend class for 2 consecutive days per month for 2 months, then 1 day the third month. Employees will be provided with short but meaningful out-of-class assignments to encourage them to practice and continue to develop the skills they are learning. These small projects will be developed in consultation with your company in order to ensure they are directly relevant to the day-to-day functions of the organization.
NOTE: This is a sample curriculum that can be tailored to meet the specific needs of the employees participating in the program. UC Berkeley can help identify the skill set of the team with a brief assessment and can level up or down the program topics accordingly. The in-class sample tasks listed below are designed to engage learners with real-world scenarios; UC Berkeley will work with you to design out-of-class practice that is specific to employees’ daily work, allowing them to leverage their new skills during the workday.
Day 1 will equip learners with a powerful set of tools for understanding problems, getting to the root causes of them, mitigating groupthink, overcoming bias and surfacing the best ideas from within their organizations.
· Problem identification
Employees will learn the essential elements of an effective strategy and have a clear, step-by-step process for creating one. They will also use the insights gained in Day 1 to build real strategies for implementing these ideas.
· The essential elements of a winning strategy
Learners will study the way in which biases and heuristics cloud our decision making and will gain powerful tools for overcoming them. Employees will also learn techniques to challenge their own assumptions and pressure-test their plans.
· Biases and heuristics
· Alternative analysis
This final day of instruction will provide employees with a proven process for executing and implementing strategies as well as techniques to effectively communicate that strategy to their team and other key stakeholders to help create buy-in and ensure success.
· How to create a relentless implementation process
· Deciding what to measure and how to measure it
· Creating transparency
· Driving accountability
· Fostering teamwork
Let's discuss your organization's objectives and what a potential program configuration might look like.